Associations are similar to companies, if they don't make money they don't stay around. So what makes the WNBA so different. The Womens National Basketball Association has been in the red almost as long as it has existed but, since it is owned by the NBA it has the financial support to stay afloat. I don't necessarily have anything against the WNBA, i just want to know why the NBA would keep it around if it costs them money. Is this a reaction to the fights and other image problems that the NBA has? Maybe supporting women's athletics sooths the public eye.
When the league was introduced they were given substantial air time, unfortunately no one watched and the television stations were forced to reduce their coverage. Over the years people have proved they are not interested in the WNBA yet the league is still around. Why is this?
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